Search Engine Optimisation – What is SEO and How Does SEO work ?

Benefits of social media marketing
July 5, 2019

Search Engine Optimisation – What is SEO and How Does SEO work ?

Often time when we do research on internet and try and understand what SEO is, you are going to get a short answer that SEO is the content on your website and the people linked to it. Although on the most basic level it is true, there is more than that to SEO. Now, the search engines are becoming more sophisticated.

What is the purpose of SEO

The purpose of the SEO is to make your website seen in the search results in the search engines. The reason why this is such a focus for people that have website is that they all result in free traffic coming to the website – coming over and over again without spending any money.

Today 94% of consumers and business search the internet before buying a new product or services. They submit their keyword for search and get list of relevant websites in return. People tend to visit websites that are top of these lists, because they appear more relevant to their search.

Most find their competitors on top of their list. Study show that if your website is not at the top of this list, you never reach your customers online. If you ever wondered why your competitor rank is better than yours then it is because of a marketing technique called SEO. This technique helps your site rank higher than the millions of other sites in response to certain keyword when searched.

The search engine system collects information about every page on the web and help people find exactly what they are looking for. When your page gets higher ranking, it helps more people find you. To get higher rankings your website must have all the ingredients search engines are looking for. This is where SEO can help. SEO looks for text, contents, links, page titles and other pieces of relevant information contained in the HTML code of the website. This way when someone searches for books, the search engine would narrow the results to the pages that contain the word searched for. To get more business, your website has to be on the first page on all the major search engines for the specific keyword that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO to get your site on top of your search results. WE are experts in SEO, we help business become more visible on the internet.

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